With a focus on health administrators, Zebra Technologies tasked our team with developing an interactive assessment to uncover key industry pain points, particularly around the integration of mobile technology in hospital management. In collaboration with a creative director and copywriter, I designed a responsive, interactive assessment that not only engages users but also directs them to relevant Zebra resources tailored to their specific challenges.
My Roles
Art Direction
Marketing Design
UI/UX Design
Integrated marketing assets
To drive traffic to the assessment, I created a suite of promotional materials, including emails, social media ads, and online banners. These assets seamlessly extended the assessment's visual identity, using custom photography and tech-inspired graphic overlays to maintain brand consistency and reinforce Zebra’s expertise in mobile technology solutions.
Projects
Norton Small BusinessA fresh campaign in a stuffy industry.
Modern IndustryBuilding an eCommerce company from scratch.
Zebra TechnologiesSegmenting audiences with a targeted assessment.
UR NowBranding and launching a digital news digest.
Capital OneCollaboration across a Fortune 500 company.
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