Dashlane Thought Leadership

While at Dashlane I designed thought leadership pieces in many different formats such as ebooks, blog posts, promotions, and videos. Each execution explores the intersection of design and technology, highlighting how thoughtful visuals and strategic narratives can make complex cybersecurity concepts more approachable.

My Roles
Art Direction
Marketing Design
Illustration

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eBooks

I designed many eBooks that transform intricate cybersecurity insights into visually compelling and accessible digital experiences. Through clean layouts, clear typography, and engaging infographics, the designs guide readers while reinforcing the brand’s authority.

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Blogs

Blogs are a major channel for deceminating product features, news, and tips. Each design captures the essence of the topic and enhances the visual storytelling, impact and audience connection. To ensuring consistency across posts I defined a visual language and documented it in guidlines. 

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Promotions

I created many campaigns leveraging times of the year dedicated to cybersecuirty eduction, including these for Data Privacy Week. They combine impactful visuals and concise messaging to raise awareness about data privacy. The designs reinforce the importance of privacy while showcasing the brand’s commitment to cybersecurity advocacy.

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Video

This explainer video breaks down the concept of passkeys with clear visuals, concise narration, and engaging motion graphics. By combining approachable design and straightforward storytelling, it makes a complex topic easy to understand. The video enhances user confidence in adopting passkeys while reinforcing Dashlane's inovative work.

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Projects

Norton Small BusinessA fresh campaign in a stuffy industry.

Modern IndustryBuilding an eCommerce company from scratch.

Zebra TechnologiesSegmenting audiences with a targeted assessment.

UR NowBranding and launching a digital news digest.

Capital OneCollaboration across a Fortune 500 company.

© 2024 Mike Domina. All rights reserved.