Capital One

At Capital One, I collaborated with senior leadership, subject-matter experts, photographers, copywriters, designers, and other stakeholders to create a best-in-class, outward-facing website dedicated to the company's diversity, equity, and inclusion (DEI) initiatives. This site was designed to showcase Capital One’s commitment to DEI, acting as a comprehensive hub for employee stories, workforce representation data, and key DEI efforts.

My Roles
Art Direction
Brand Design
Web Design

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Photography art direction

To authentically represent Capital One’s culture, I partnered with a photographer to plan and direct photo shoots that captured the energy and diversity within the company. My role involved coordinating locations, themes, and ensuring each image resonated with the core DEI message. The resulting images brought the DEI website to life, giving an authentic, human touch to the company’s commitment to inclusion.

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Projects

Norton Small BusinessA fresh campaign in a stuffy industry.

Modern IndustryBuilding an eCommerce company from scratch.

Zebra TechnologiesSegmenting audiences with a targeted assessment.

UR NowBranding and launching a digital news digest.

Capital OneCollaboration across a Fortune 500 company.

© 2024 Mike Domina. All rights reserved.